Earlier this week on a late Monday night Google announced that it is reorganizing itself under a new name Alphabet Inc. That does not mean that Google is now Alphabet rather it means that Google is now a part of a larger corporation called Alphabet, Google will continue to be Google and day to day business will go just like normal for most people it practically means that nothing has changed at all. In the financial market all of Google`s stock has been converted into Alphabet stock and they maintain the same value as before.
So why do such a thing when it is evidently close to doing absolutely nothing? Well firstly it allows Google`s founders Larry Page and Sergey Brin to pursue their wild ideas in a more hands on way they will now serve as the CEO and President of Alphabet respectively. Previously they did not have as much freedom to to do wacky off the chart stuff at Google because Google was their main brand and they had to maintain it even if they were doing strange stuff they could not tell anyone outside until they were sure it would be well received. But now they have separated themselves from the Google brand which is now headed by Sundar Pichai (yet another Indian heading a large tech firm in the US), this separation from Google now allows them to pursue wild new ideas in a creative new way while Google does its day to day business as usual providing the same search services, android products and all other stuff associated with it/them. The reorganized positions are shown in the below image.
So why do such a thing when it is evidently close to doing absolutely nothing? Well firstly it allows Google`s founders Larry Page and Sergey Brin to pursue their wild ideas in a more hands on way they will now serve as the CEO and President of Alphabet respectively. Previously they did not have as much freedom to to do wacky off the chart stuff at Google because Google was their main brand and they had to maintain it even if they were doing strange stuff they could not tell anyone outside until they were sure it would be well received. But now they have separated themselves from the Google brand which is now headed by Sundar Pichai (yet another Indian heading a large tech firm in the US), this separation from Google now allows them to pursue wild new ideas in a creative new way while Google does its day to day business as usual providing the same search services, android products and all other stuff associated with it/them. The reorganized positions are shown in the below image.
Now we have to wait and see what the co-founders of Google will cook up next.
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